In the 4-part strategy created by the Tutor/Mentor Connection in 1993 to support the growth of mentor-rich non-school programs in Chicago's high poverty neighborhoods, step 2 focuses on building public awareness and drawing needed resources to the youth organizations already operating in these areas.
Since T/MC had no money for advertising, other ways needed to be created to build on-going public awareness. The "Rest of the Story" strategy was invented for this purpose. You can find examples of this in many past articles on this blog, and the Tutor/Mentor blog.
Visit the MappingforJustice blog and read the rest of this article.