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Business Case for Corporate Social Responsibility

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Submitted By: gwdavis | Added On: 9/29/2006 | Total Views (769) | Total Downloads: (0)

TThe concept and practice of corporate social responsibility ? the belief that companies have an obligation to help actively maintain the health and well-being of the communities in which they do business ? has existed in the United States since the early 1950s. However, over the past two decades, a growing number of business leaders have come to view corporate social responsibility as not only "the right thing to do" ? a way to give back to the communities where they have significant business interests ? but as a key business imperative which, if done strategically, will generate a "win-win-win" situation for any company, its employees and the community. Read more....

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