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Scroll down below images to view sections of library. How to use this resource:

More than 2000 links are organized into 25 categories.  Browse the categories and sub categories to find links to web sites with information you can use to build and sustain strong organizations helping youth move through school and into jobs and careers.  Some of the links point to older pages on some web sites. Click to the "home" page to find the most current information being shared. Look for social media links and connect with these organizations in social media. Look for the resource pages and visit sites that these organizations point to. This is a huge resource and it keeps growing. As you get to know what's here, by frequent visits,  it will grow in its value to you.

Note: Inclusion of a link in this web site does not indicate an endorsement of any kind for the links that are included. 


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Main » Process Improvement,
Innovation, & Collaboratio
 » 
Marketing and Communication
  Links Category: <BR>Marketing and Communication
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Choosing the Right Social Media Platform for Your Business (2018)
If you're using social media to build attention for your business or organization the tips in this blog article can be useful.

Hits:  115Report Broken Link
Getting attention for your ideas - from kids or adults
This is an article posted on the Middleweb blog. While it is aimed at educating kids to be consumers of information, the information is a valuable primer on advertising and communications for the 2017 and forward years. Anyone could use these ideas.

Hits:  225 Report Broken Link
The Communication Initiative -
Mission described at "To convene the communication and media development, social and behavioural change community for more effective local, national, and international development action". Look at the activities as they are described on this link. In many ways this organization's goals are similar to those of the Tutor/Mentor Connection, although with a much broader focus and much better funding.

Hits:  269Report Broken Link
The OpED Project - how to pitch your story
From the web site: "The OpEd Project is a social venture founded to increase the range of voices and quality of ideas we hear in the world.
Our starting goal is to increase the number of women thought leaders contributing to key commentary forums—which feed all other media, and drive thought leadership across all industries—to a tipping point. We envision a world in which the best ideas—regardless of where or whom they come from—will have a chance to be heard and shape society and the world."

Hits:  41 Report Broken Link
Visual Map of Social Media Universe - 2017
This infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017.

Hits:  248Report Broken Link
Ad Council - Resources non profits can use
From the web site: "The Ad Council produces, distributes and promotes campaigns that improve everyday lives. Our memorable work inspires ongoing dialogue, engagement and action around significant public issues, creating a measurable difference in society."

Hits:  1119 Report Broken Link
Blogs, listservs, forums for networking - another section of this web library
Look in this section for blogs and forums that you can use to learn new ideas, and that can be used to draw visibility, volunteers and donors to tutor/mentor programs and community partners.

Hits:  3587Report Broken Link
Creating Passionate Users - Blog
This blog contains some great advice for all of us who want to motivate kids to become learners who maximize their potential in life.  While we all feel we have something to say, our challenge is presenting our ideas in ways that motivate people to find and learn from our ideas, then put them to work in their lives.  This site is useful for anyone thinking about this.

Hits:  4151 Report Broken Link
Design Good blog
From the web site: "At DesignGood, we’re all about helping you and your business not only succeed, but thrive. We help you reach your business goals by setting you apart and allowing you and your unique offering to shine. We’re 110% devoted to working collaboratively toward the development of your brand and your voice.' The blog includes articles that any business or non-profit might learn from.

Hits:  403Report Broken Link
Edelman Trust Barometer - opinion shifts shaping the world
From the website: "Edelman Trust Management is a suite of powerful, flexible analytical tools and consulting services that help a business or organization best manage its trust capital among its audiences, stakeholders and shareholders. Over the last 19 years, the Edelman Trust Barometer has detected and documented some of the largest opinion shifts shaping the world. We have observed that the state and dynamic of trust in institutions was in many ways predictive of larger societal, economic and political changes to come.

Hits:  1 Report Broken Link
Harnessing the power of narrative for social change
This site shares a conversation where participants " learn more about story-based strategy and how to integrate it into campaign planning."

Hits:  281Report Broken Link
Kartemquin Films - home for independent documentary film makers
This Chicago organization has a long history of producing documentary films with great impact.

Hits:  409 Report Broken Link
Making Your Strategy Stick - creating and embedding your story
This organization, based in Australia, provides a large number of thoughtful stories on its web site, related to collaboration, knowledge management, complexity, etc. This link points to a page that shows what they do.

Hits:  2028Report Broken Link
Maximizing Social Impact using Twitter
This slide show was a presentation at the 7/7/15 ChicagoHackNight event, by Rachael Perrotta @plussone . Lots of great low/no cost ideas that tutor/mentor orgs could apply.

Hits:  356 Report Broken Link
Public Narrative (was Community Media Workshop)
It is essential that tutor/mentor programs have effective and on-going communications programs. This not only includes getting the media involved, but includes getting local churches, businesses and civic networks involved, as well as learning to communicate effectively to your students, volunteers, parents, local schools and your donor base. The Public Narrative trainings are an excellent Chicago resource to help programs build these skills.

Hits:  3396Report Broken Link
Team Roles Needed for Social Software Projects
This blog has quite a few articles that can expand the understanding of challenges and opportunities from using technology for communications, collaboration and problem solving.

Hits:  2126 Report Broken Link
Terrorbull Games - innovation in technology
Read the Manifesto on this site and see how humor, satire and gaming are used to focus attention on social issues. T/MC note: This type of gaming could help draw volunteer, donor and youth attention to the information we host on web sites like this, and help them understand and act on it.

Hits:  519Report Broken Link
Using Data to Tell Stories
From the web site: "On this page are “Data Stories.” These stories, or guided tours through selected data, introduce new RI DataHUB users to the world of WEAVE software. Starting with an Essential Question, the stories walk the user through an example of how researchers, policy-makers, and the public might use this powerful analytical tool. Nestled within each data story are numerous “tips and tricks” for visualizing data with the graphing options of WEAVE’s interactive software."

Hits:  738 Report Broken Link

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