Below is information that I received from the March 2009 issue of the National Council of Nonprofits www.nonprofitcongress.org
Build Awareness Through Better Storytelling
For
months, news coverage has revolved around the economy and the wounds it
inflicts on everyone from factory workers to investment bankers. And
for months, nonprofits have been digging deeper into their arsenals of
creativity and resourcefulness to keep their communities afloat.
Despite mountains of gloomy news, there are still good stories about nonprofits,
focusing not on "charity work" or "the needy," but on connections and
relationships-among individuals, families, volunteers, businesses,
governments, and other points in a tightly woven web. These are not
nonprofit stories, but community stories.
Storytelling
emerged onto the nonprofit communications scene with a roar, drawing
the attention and expertise of many specialists in the field. Unlike
generalizations or statistics, it provides context, emotion, and an
opportunity to relate to others. Here are just a few resources that can
help draw out the stories of your work to connect with clients, donors,
volunteers, policymakers, and other community members.
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